March 22, 2007
Film Making - The Future
It must be a great time to be a young energetic and imaginative film-maker at the moment. “The world is your lobster!” as Derek Trotter might have said. Why do I say that? Because it seems to me that they have more options now than their predecessors ever had.
It was not so long ago that fresh-faced graduates of film schools would get on the ladder of major film-making through the auspices of the large production companies. Getting their face known, showing their skills and abilities and eventually climbing the corporate ladder
But there are some trends that are evident now that could cut through all of the traditional ways of making films, marketing, distributing and presenting them.
Digital video is one of the most significant developments that is starting to democratise film-making. In theory, any one can make a film as long as you have a DV recorder and a PC with the right software. True you still need to have talent and vision but it doesn’t cost the earth to get started. The cost of storing and manipulating moving images has plumetted as processing power becomes greater and the price of hard disks and storge media decreases. Special effects are available to all with low cost, chromakey technology. The quality of DV recorders is improving daily and excellent sound capture equipment is within the reach of most budding movie makers. Editing can be done on the PC.
The technical and cost barriers to making your own film have been eroded away. Just get together with a few talented mates, use your imagination and ingenuity, get organised with a script and actors and go and make your film! Just take some inspiration from the original “Evil Dead”, “The Blair Witch Project” and “Napolean Dynamite”. Even major film makers are converting to DV. Mike Figgis has experimented with DV on ”Time Code” (2000) and just recently David Lynch has released “Inland Empire” (2007) to critical acclaim.
So what happens then. Who is going to see your masterpiece? How can you get paid for your efforts? When are you going to be invited to Hollywood?
Apart from your parents and interested friends is any one else likely to see your creation? Well, if you get out there and market it, quite probably. There is a huge audience out there to tap into. Just look at the rise of YouTube. People making small films of themselves or things and events around them and making them available to any one who has a PC across the globe. This site gets millions of hits every day. No surpirise that Google has taken them over. Why not use it as a marketing opportunity to show a trailer of your film? David Lynch did this with “Inland Empire”. Viral marketing and word of mouth could hook you up with thousands of potential viewers and get that precious PR and buzz. All for free!
As video streaming technology improves you could distribute your film yourself over the net. Bypassing the traditional means of film distribution. There are already loads of internet operations that sell films by download. The infrastructure is already there for you to make money.
Going straight to video is usually filmspeak for poor quality films that are likely to do poorly at the box office. Actually you could turn that round and make quality films that will only be seen in the home and not at the cinemas. People will be able to still have a great film experience with all the new Home Cinema technology (50+ inch screens, Dolby Digital sound through a multitude of speakers etc) being sold at the moment.
So in effect you don’t need the big procduction companies, the big distribution companies and the big cinema multiplex chains. Granted if you want to make an enormous epic like Star Wars or Lord of the Rings then it might be a little difficult to do it a home DV recorder but who knows with a little imagination……..
